This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.
Most companies aren’t thinking about SEO the right way.
Image Credit: seo-tutorial.net
Search Engine Optimization strategies can’t live on an island. In the past, SEO could be considered an isolated strategy, but as search engines have become more intelligent, we need to update the way we think about driving inbound leads.
It’s more important than ever to bring your social media strategy, your content strategy and your SEO strategy together. In February of this year, Google changed the game with their release of “Google Panda”. SEO used to be about keywords and link-building, but search engines are now thinking like people. As a result, the impact of popularity of content and volume of discussions on social media have a much larger impact on your website’s SEO.
In order to truly get the most out of your SEO and make sure that your website lands above the fold on a search engine, you must work to combine your strategies into one.
In Part 2 of this series, we’ll get into the logistics of keyword analysis, and how you can use it to your advantage in building an SEO strategy.
Nick Saber is the President of The Pulse Network. You can find out more about Nick on his blog and by following him on twitter @NickSaber
