Contrary to popular belief, the written word is not dead.

When it comes to SEO, the written word is just as important as ever. While video content is the content that often engages your audience, words feed the SEO machine and allow your site to be searched.

Blogs are a great place to focus on some of the products and services your company can provide. They’re also vital to plugging in the keywords you need to be found on search engines. Whether it’s in the title of a post, or as anchor text in a post, keywords can find a useful home on your blog.

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If you missed any of the previous videos in this series, please check them all out here.

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Developing a flashy site is key to drawing attention to your products. But all style and not enough substance can keep your site from popping up in search results.

Illustration By SEOHacker

Search engines are smarter than they’ve ever been. Gone are the days when you can simply stack your Meta Tags with terms you want to be found in search. Since Google updated it’s search algorithm earlier this year, the actual words in the landing page of your site are vitally important to SEO.

Your landing page and each of your products and services pages needs special attention, and a specific SEO strategy.

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In Part 4 of this series, we’ll focus on blogs and how to focus your SEO strategy on blogging.

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

The vast majority of browsers open on a search engine. According to a report from Online Media Daily, 92% of adult internet users utilize search engines to find information online.

Google Adwords is a Vital Tool For Keyword Analysis

How are these users finding you when they search online? Understanding the way that people find their way to your website is the first step to building a strong keyword strategy. Google Analytics allows you to find out how people are finding you, and services such as Google Adwords analyze the content of your site to determine the ways you should want people to find you.

The key is taking the list that you should be ranking for, and using that list to your advantage. So how do you make sure your website lands above the fold on a google search? We’ll try to help you get started.

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In part three of this series we’ll dive into how to build your website around an SEO strategy.

Nick Saber is the President of The Pulse Network. You can find out more about Nick on his blog and by following him on twitter @NickSaber

This is Part One of a Four Part Series in Which Nick Saber, President of The Pulse Network, and Butch Stearns, C.O.O. of The Pulse Network, Discuss How to Get the Most Out of Your Search Engine Optimization Strategy.

Most companies aren’t thinking about SEO the right way.

Image Credit: seo-tutorial.net

Search Engine Optimization strategies can’t live on an island. In the past, SEO could be considered an isolated strategy, but as search engines have become more intelligent, we need to update the way we think about driving inbound leads.

It’s more important than ever to bring your social media strategy, your content strategy and your SEO strategy together. In February of this year, Google changed the game with their release of “Google Panda”. SEO used to be about keywords and link-building, but search engines are now thinking like people. As a result, the impact of popularity of content and volume of discussions on social media have a much larger impact on your website’s SEO.

In order to truly get the most out of your SEO and make sure that your website lands above the fold on a search engine, you must work to combine your strategies into one.

Click here to view the embedded video.

In Part 2 of this series, we’ll get into the logistics of keyword analysis, and how you can use it to your advantage in building an SEO strategy.

Nick Saber is the President of The Pulse Network. You can find out more about Nick on his blog and by following him on twitter @NickSaber

Why have technology companies not fully grasped the lesson that plug and play, user friendly, life changing experiences, always win.  The goal of technology and innovation is to make enhance the life experience.  Have we not learned from the format wars of the past?  VHS vs. Beta-Max, HD-DVD vs Blue-Ray, FAT vs NTFS vs HFS, Rocky vs. Apollo Creed, Vulcans vs Romulans, Cats vs Dogs.  Nobody wins!   I have spent the week working with Bob Collins processing video’s from various sources, i.e. conferences, client webinars, taken by Camcorders, FlipCams and WebCams and it has gotten to me. 

Why can’t we have a unified Video format  for the computer?  AVI, MKV, WMV, MPEG2, MPEG4, AVCHD, H.264, and so on.  Containers, Codecs, File Extensions .  MACs / PC’s.  Windows Media Player, Flash, SilverLight, VLC player, Media Player and so on..  Streaming playback vs. stored playback.  Can anyone make sense of it?  Look at this chart from Wikipedia.  I feel like I am trying to write a book with 100 different languages all at the same time. 

While competition is good, it reaches a point where it hurts the consumer and slows down the adoption rate of some pretty incredible technologies. 

When creating video content for streaming sites, what format should I choose?  AVI, DIVX, Flash, IPOD, MOV, MPEG1-2-4, WMV?  Click, Click BOOM!  Forget about matching resolutions and frame rates.

Some media players can play some formats well and some don’t.  On my MAC can play some MKV files well but most MKV HiDef movies are choppy.  I have tried for months and I still cannot get my make to install the correct plug-in for the browser to correctly stream WMV video from some sites.  On my PC, I can play WMV files great through Windows Media Player, but MKV files are Choppy.  Media Player plays MKV files great but WMV files are choppy. 

For Home Entertainment Media Streamers, my XBOX will stream WMV files flawlessly but when it comes to AVI or MKV files it plays some with certain codecs but not consistently and most it does not stream all.  LG has a great Blu-ray player the BD390 which will stream AVI’s and HiDef MKV flawlessly.  The picture jumps through your TV.  It is so good, I wish I could invite the world over to see.  It will also stream from Netflix, YouTube, however, it  doesn’t even see my WMV files.  Sony does not even make a Blu-Ray player yet that streams.  APPLE TV only streams certain formats and does not stream MKV or WMV files.  Samsung has a nice Blu-Ray player the BD-P3600 that streams Netflix and Pandora but does not stream media from your computer.   Some players with stream from Netflix, some Pandora, some YouTube, and the list goes on and on.  However none of them do all!  The power of being free, to download all your content to your home computer and then stream it to where ever you want is incredible.   I cannot tell you how many times I have been on the couch with my daughter Madison and she has said, Dad, can I watch this movie or Dad can I watch that movie, and I just stream it.  As long as I own it, delivery should not be the issue.

This makes it so difficult for the consumer.  My high-end  A/V company still doesn’t know how I fit all the pieces together to make them work so well. Try explaining it to a non videophile. 

Can Microsoft, Apple, Google, Adobe, Sony, LG, Samsung, Panasonic, Netflix, YouTube and the rest please all get together, and simplify this puzzle?  Rise above our differences and create true plug and play video experience.  The world is ready for it. 

Thanks

Nick

I have been amazed over the last 6 months how quickly the Networks have embraced the internet for delivering content. I give them a thumbs up for this. I have always said the best way to protect against people stealing the content is to brand it and make it easily accessible. I believe the more you make quality material available, the less apt people will be to spend time on virus ridden sites downloading bit torrents of music and videos. Coming from a guy who consistently ran out of disk space, there are only so many 2 terabyte drives you can put on your desk before people start asking questions and you can’t control the heat in your house.

You can stream full episodes of shows, some in High Definition, right from the networks website. Also sites like Hulu , Sling Media , Veoh , are a portal to all of the network sites for all types of content. From old shows like the A-Team, the Fall Guy, and Family Ties, to the latest episode of 24. If you missed it, then stream it. They even have full length movies available for legal streaming for free. Not too mention all the content on YouTube, Viddler, and so on …

Another very cool product is streaming from Netflix. Most people who currently have a Netflix account can stream unlimited movies from Netflix to their computer or even to their TV. Companies like LG Electronics and Samsung even make BluRay players that stream directly from your Netflix account.

Technology innovations and adaptations since I was a child have truly amazed me. The way technology has influenced society without it’s knowledge or permission never ceases to surprise me. My mom used to say ‘what in the world is TiVo‘. Now TiVo is a verb, soon to be in the Webster’s dictionary.

In college, we were taught Moore’s law , which states the number of transistors on a chip will double about every two years. Simply stated computer power will double every two years. Most did not believe that was sustainable. But most were proven wrong.

I can’t wait to see how my children look at technology when they are my age.

Let me know your thoughts? How many of you are using Streaming websites? Which sites are you using?

Photo by jackace

Well,
I finally made it. Chris Brogan has been giving me a hard time for a year now to get started and practice what I preach.

I will be writing about my passions, New Media Strategies, Electronics, Sports and being a Dad.

Let’s get started.